The Importance of Loyalty Programs for Guesthouses and B&Bs In the competitive world of hospitality, guesthouses and bed and breakfasts (B&Bs) have a unique charm that sets them apart from larger hotels. However, one of the growing trends that can help these smaller establishments compete on a level playing field is the implementation of loyalty programs. Loyalty programs are essential for guesthouses and B&Bs because they can build a dedicated customer base,...
Built by a fellow SA guesthouse owner (Paulshof Guesthouse). Cut commissions, boost direct bookings, and turn one-time guests into loyal repeaters – starting at just R500/month.
Loyalty Apps were once Too Expensive & Reserved for Big Hotel Chains. Independent research report a 52,3% of Turnover is from Loyalty Guests. Small B&B's and Guesthouses rely on OTA's like Booking.com and AirBnb.
But no more!!
Our App starts at R500 per month, no upfront costs, and can be up and running in 3 Days!!
No upfront costs | Up & running in days | Cancel anytime – zero risk.
* 0% Commissions on Direct Bookings – Upfront payments improve cash flow
* Pays for Itself in 2-3 Bookings – Free setup + 1-month trial
* Real Results at Paulshof: 83 organic sign-ups in 2 months | 15-20% revenue uplift
* Loyal Guests Spend 22% More – Stay 28% longer (Industry Data)
Built for Independent Hotels, Guesthouses & B&Bs in South Africa
GHPro is a loyalty and guest‑engagement platform designed specifically for independent accommodation providers.
We are a Loyalty and direct bookings APP. We integrate fully with your existing PMS (Property Management Systems) and payment gateways. For Example Nightsbridge, Yanola, Room Raccoon and the rest.
We help you:
- Reduce OTA commission
- Increase direct bookings
- Reward repeat guests automatically
- Keep ownership of your guest data
No OTA fees. No brand lock‑in. No complicated systems.
Just smarter loyalty — powered by your existing PMS and payment flow.
The Problem Every Independent Property Faces
You work hard to deliver a great guest experience — yet when guests return, they often book through OTAs again.
That means:
- 15–25% commission on guests who already know you
- No direct relationship with repeat guests
- Little control over loyalty, pricing, or communication
- Big hotel chains solve this with loyalty programs.
Independent B&B's Guesthouses Hotels have been left behind — until now.
The GHPro Solution
GHPro gives independent hotels, guesthouses, and B&Bs access to a powerful, modern loyalty program — without the cost or complexity of big‑brand systems.
Guests earn rewards for:
- Booking direct
- Staying more often
- Staying longer
- Referring friends
You benefit from:
- More repeat bookings
- Lower commission spend
- Stronger guest relationships
Loyalty becomes a revenue driver — not an admin burden.
Seamless PMS & Payment Integration
GHPro is designed to fit into your existing operation.
- Integrates with your PMS
- Works with your payment process
- Automatically tracks bookings and rewards
- No manual intervention required
Your team does less. Your guests feel more valued.
Personalised Rewards, Not Generic Discounts
Not all guests want the same thing.
With GHPro you can offer:
- Discounts for leisure travellers
- Business‑friendly perks for corporate guests
- Extended‑stay rewards
- Birthday or anniversary benefits
Personalised rewards create emotional loyalty — not just price‑based bookings.
Designed for South African Properties
GHPro was built with local operators in mind by a South African Guesthouse Owner
- Works for small and medium properties
- Pricing designed for South African margins
- Local support and understanding
Whether you run a 6‑room guesthouse or a 40‑room boutique hotel — GHPro scales with you.
Why Property Owners Choose GHPro
- Reduce OTA dependency
- Increase direct revenue
- Retain ownership of guest data
- Compete with large hotel brands
- Strengthen long‑term guest relationships
Loyalty stops being a cost — and starts becoming an asset.
What Happens Next
Getting started is simple:
- Book a short walkthrough
- See how GHPro fits your property
- Launch your loyalty program
- Start rewarding repeat guests
- No obligation. No hard sell.
Ready to Take Back Control of Your Guests?
Stop paying commission on guests who already love your property.
Turn loyalty into direct revenue with GHPro.
Ready to Improve Margins and Create Loyalty?
Preview the App we use for our own Guesthouse - Imagine this being used by your past, future and current guests!! Click below
https://paulshofguesthouse.app
Works on cell phones, Tablets and laptops/PC
Latest Insights
Hotel Loyalty - Adoption, Impact, Shortcomings & Lessons Learned Executive Summary Large hotel groups now derive a very large share of occupied rooms / revenue from loyalty members — studies and industry reporting place loyalty-member share of occupied rooms in the low-50% range and suggest loyalty can generate up to ~60% of revenue in some chain studies. Revinate+1 Loyalty program costs and fees are rising (loyalty fees per occupied room and %...
How GuesthousePro Helps You Compete With the Big Brands For years, hotel loyalty programs were the exclusive domain of large hotel chains. Independent hotels, guesthouses, and B&Bs were left competing on price — often at the mercy of OTAs and rising commission costs. That’s changing. With GHPro, independent accommodation providers can now run powerful, data-driven loyalty programs that increase direct bookings, reward repeat guests, and build long-term relationships — without losing control...
Share This Page