GuesthousePro Marketing Insights

The Importance of Loyalty Programs for Guesthouses and B&Bs In the competitive world of hospitality, guesthouses and bed and breakfasts (B&Bs) have a unique charm that sets them apart from larger hotels. However, one of the growing trends that can help these smaller establishments compete on a level playing field is the implementation of loyalty programs. Loyalty programs are essential for guesthouses and B&Bs because they can build a dedicated customer base,...

Hotel Loyalty - Adoption, Impact, Shortcomings & Lessons Learned Executive Summary Large hotel groups now derive a very large share of occupied rooms / revenue from loyalty members — studies and industry reporting place loyalty-member share of occupied rooms in the low-50% range and suggest loyalty can generate up to ~60% of revenue in some chain studies. Revinate+1 Loyalty program costs and fees are rising (loyalty fees per occupied room and %...

How GuesthousePro Helps You Compete With the Big Brands For years, hotel loyalty programs were the exclusive domain of large hotel chains. Independent hotels, guesthouses, and B&Bs were left competing on price — often at the mercy of OTAs and rising commission costs. That’s changing. With GHPro, independent accommodation providers can now run powerful, data-driven loyalty programs that increase direct bookings, reward repeat guests, and build long-term relationships — without losing control...

Why Loyalty Apps Are a Game-Changer for Hotels, B&Bs & Guesthouses In today’s hyper-competitive hospitality landscape, guest loyalty isn’t just a nice-to-have — it’s essential for sustainable growth and profitability. While large hotel chains have leveraged sophisticated loyalty programs for years, technology has finally made powerful guest loyalty tools accessible to independent guesthouses, B&Bs, and boutique hotels. At GuesthousePro, we’ve specialised in transforming guest engagement through branded loyalty apps that put your...